Flexi Smart Plus

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Project Details

Client: SBI Life Insurance

Product: Flexi Smart Plus

Services: Audio Visual

To promote Flexi Smart Plus policy and explain its many benefits and features to its customers, SBI Life opted to create an explainer video.

An easy-to-follow family narrative to drive the point home to its TG i.e., working professionals and business men in tier 2 and 3 cities.

About Flexi Smart Plus

SBI Life - Flexi Smart Plus is Individual, Participating, Variable Insurance Product, which gives you the flexibility to adapt to your ever-changing needs, while assuring guaranteed benefits to take care of your savings.

The Concept - THE MYSTERY ABOUT ANAND JI

Anand ji with his cool, carefree, happy-go-lucky style of living gets his neighbours, colleagues & friends to wonder what he really does to make his ends meet and what the secret behind his happy life is. But there really is no secret! Mr. Anand is just a regular guy with a regular job but he is also a smart planner who has chosen Flexi Smart Plus plan & thus with an assured sound future, he lives a happy & tension free life.