Project Details
Client:
Leo Burnett
Product:
WHO; Donate Your Caller Tune
Services:
Audio Visual
‘Donate Your Caller Tune’ is an initiative by World Health Organization India, for which prominent celebrities have lent their voices to create simple and effective health messages. It is a first-of-its kind initiative based on the use of mobile phone caller
tunes to promote health awareness on several issues. We were given the charge of compiling the press conference, ground activity, and celebrity video bytes, and create a placid AV flow incorporating bold typography and added special effects.